One of the most promising fashion designers in Vietnam, Hoàng Phạm put his name on the fashion map with many spectacular collections for PDMH - his first fashion brand established in 2021. In 2022, Hoàng organized his first PDMH fashion show entilted "Yêu", showcasing a series of erotic clothing intems that are inspired by Y2K aesthetics. In March 2023, Hoàng Phạm continud to make a bold move in fashion community with the establishment of his second brand DDIX Saigon, followed by the debut fashion show "DATE ME!", in collaboration with XYZ Café & Artspace, covered in Barbie girl-inspired pink hues.